I’m on a real drive to simplify everything in my Internet Business right now. There have been a few things that I haven’t been quite happy with from an organizational standpoint.
I’ve just moved to my new server at http://www.mylowpricewebhost.com and I’m really pleased that the move appears to have gone smoothly. Give it time for the gremlins to appear.
This is the first time I’ve had access to cPanel and I’m loving it, I’ve never had awstats available to me before, I had to rely heavily on Google Analytics which didn’t give me everything I needed. My old host used a frankly confusing custom control panel and the prices they charged were daylight robbery!
I’ve also moved all my mail from my many different accounts over to Gmail . As soon as the propagation with my domain has settled down I’m going to sign up for Google Apps and use their hosted email service. This simply means I’ll be using Gmail with my own domain instead of @googlemail.com.
I’ve also upgraded to Wordpress 2.6 which appears to be a fairly solid release. All this in the name of streamlining and improving productivity! I’ve still a few things I want to clean up on my local PC, and some other systems I need to put in place but we’re heading in the right direction.
I’ve had a fair bit of luck with all these new transfers etc. and I’m a little nervous as nothing has gone wrong yet… Hope I haven’t spoken too soon!
I wasn’t sure I should share this with you as it makes me look rather silly, but I thought you might find it amusing, if not a reason to get started building your mailing list today.
Sales Confusion
I checked my email on Monday night and saw that I had a sale for a product I hadn’t yet promoted. I sat scratching my head wondering where the sale had come from. Just then, another payment notification – another sale and then another!
Don’t get me wrong I was pleased but I was a little confused because I like to keep track of these things and I couldn’t remember promoting this particular product.
What am I selling?
The product in question was Terry Dean’s Foolproof Method of Choosing Slam Dunk Markets for Beginners which I recently bought with the intention of promoting at some stage since it’s a great value packed product.
This product makes use of the $7 script and during the sales process there is an option to send a recommendation message to a bunch of people but I’m sure I didn’t fill that out. In fact, I know I didn’t.
Moment of Clarity
It slowly began to dawn on me. Being a subscriber of this blog you know that I don’t send many promotions to this list. In fact, I hadn’t sent any until a couple of nights ago.
There are no follow up messages on this list and no promotions, which some might think is crazy. Anyway, on Monday evening I decided that I should test an email series to go along with my blog broadcast messages.
I grabbed a sample email from my desktop and pasted it into AWeber to make sure the formatting was correct. I sent the message to myself to test. Everything was fine, but before I had the chance to change the message I was interrupted in the middle of the process and I hit save.
As you know when you add a follow up message to your list it’s not only your new subscribers that receive this message. Depending on where your subscribers are in your follow up sequence previous subscribers will also receive your message.
As I had no follow up messages at all on this particular list my new message was sent to everyone.
Startling Results
I have a small but loyal following here at JohnSzram.com but I was taken aback by the results. A staggering 13.3% of people on my list bought this product from me which as you can imagine was a nice surprise.
That’s quite a startling percentage when you consider I never even edited the body of the email. I just changed the links, put my name at the end and hit save (send). It was simply Terry’s default message with my links in it, no other changes.
For those of you that bought the product from me thank you, you simply have it in your hands sooner than I thought you might which is great since you can start using the product and making your money back immediately.
For those that don’t yet have it, you might want to try promoting it yourself, you can pick up a copy below for only $10. I made my money back in no time and much sooner than I had planned too!
>> Choose Your Market <<
Let me know how you get on.
You probably know by now that it’s important to build a list and develop a relationship with your subscribers. So what do you need to get started?
You’ll need 3 things:
- Autoresponder
- Opt-in Box
- Free Gift
Autoresponder
A “follow up” autoresponder is software that simply allows you to collect your visitor’s details (usually just name and email address) and send out emails to many subscribers at once.
For this I use Aweber but you could equally use GetResponse , or another of the popular autoresponder services as they all operate in much the same way.
Aweber has all the features I need and more, including some great analytical tools so that’s what I personally recommend. You can take a free test drive of their software at their site.
Opt-in Box
Next up you’ll need to create a webform or opt-in box like the one you see at the top of this page. Aweber makes it really easy to create multiple webforms and also lets you track their performance. You can then place it on your blog or squeeze page and this enables you to start adding subscribers immediately.
People will still need a compelling reason to opt-in though which leads to my next point.
Free Gift
Give something of value away in exchange for your visitor’s email address. This could be a free report, a video, an email series, audio series or similar. The rule of thumb is it has to be something of value. Something that you could sell, something that would ordinarily cost money to obtain.
But I’ve got nothing to give away?
Have a look at my current opt-in box and you’ll see the free report I just started giving away. I didn’t write that report it was created by Internet Business Coach Terry Dean .
It’s a great report full of extremely useful information for both aspiring and experienced Internet Business owners alike and contains a lot of information that really resonated with me the first time I read it.
The version of the report I’m offering is a brandable version, in other words it contains my affiliate links. You can download the original report at Terry Dean’s Blog .
Giving away a product of your own is, of course, far more valuable especially if it’s something that people can’t get anywhere else. But if you haven’t created a report yet why not find one, preferrably brandable, and give that away at least until you’ve created one of your own.
Easy huh?
Now you’ve started building your list you can keep blasting promotion after promotion to your subscribers and squeeze every penny out of them right?
I hope not.
The Money’s In The Relationship
You’ll have heard “The money’s in the list” countless times but hopefully you’ll also know that this is only half true. The money is really in the relationship you have with your list. If you treat your list like the human beings they actually are, your list will be much more responsive when it comes time to sell.
Before I sign off I thought I’d share a couple of videos I recently stumbled across from Frank Kern that will shed more light on the subject of mailing lists and that go over the process in more detail. I hope you find them useful. Check them out here: http://masscontrolsite.com/blog/?page_id=9
4 Simple Ways To Quickly Increase Website Traffic
There are many different ways to increase website traffic but today I’m going to focus on 4 of the easiest methods. I’m going to give you 4 simple ways that you can increase website traffic quickly, easily and that you can start to put to use today.
These methods aren’t rocket science and they are no big secret but if used correctly they work really well. If you are not currently using them as part of your overall traffic strategy then you are missing out.
Notice I didn’t say these are the best ways, but they are just some of the easiest ways to drive visitors to your site quickly.
You’ll notice my Alexa ranking not too long ago was in the millions, which isn’t unusual for a new blog. As I write this it’s at modest 239,235 and steadily rising. Recently I even broke into the top 100,000 for the week, which in itself doesn’t mean much but I like to use it as an overall indicator of how I am progressing.
Anyway… I digress, let’s get started:
1. Blog Commenting
The Golden Rule: Add value to the converstation.
Please do this, it is so important. The temptation when using blog commenting as a traffic generation strategy is to try and get as many comments out there as possible. A few well written comments are much better than lots of “nice post” type comments.
People will simply gloss over these comments and the chances of them visiting your site are virtually nil. Conversely if you add something of value to the conversation readers might think “this person has something to say, I’m gonna check out their site.”
Don’t force it either or it will sound contrived. If you’ve got nothing to say that is relevant move on and find another post where you can add something of value.
If you have the Alexa Toolbar installed, my advice would be to comment on blogs where you can not only add value but that are also in the top 100,000 on Alexa and certainly in the top 500,000. This shows they are getting a decent amount of traffic. If at all possible focus on commenting on “dofollow” blogs. If you are not sure what that means check out my recent post here: http://www.johnszram.com/are-you-following-me/
The thing about blog commenting is, I enjoy it. I truly enjoy reading other people’s posts, learning and adding my thoughts. In fact, I’d add more comments but I don’t want to flood people’s blogs! You get to read, learn, contribute and you benefit from the traffic and backlinks. It’s a great set up.
2. Submit To Blog Carnivals
Submitting to Blog Carnivals is also a great way to drive people to your site. It’s a win-win situation, the carnival owner gets valuable content for their site and you get a backlink and traffic.
Some of the carnivals require that you post a link back to the their site which I have no problem doing since hopefully we won’t be submitting to spammy sites anyway. Think about it like this, if your link to their carnival helps them in the search engines… great! The more people visit their site the greater the chance they’ll find your content and come back to your blog.
I like providing my content for others to use on their site and this helps to build a reputation as an expert or an authority on your subject.
3. Social Bookmarking
I choose one of my best articles and I submit to a lot of social bookmarking sites and I do this once a week. Instead of submitting to them all individually I use Social Marker. I have usually been surprised by which individual sites send me the most traffic and there’s only one way you’ll find out and that’s to submit and monitor the results. You could use Google Analytics to do this.
The first time I implemented this strategy I noticed a huge increase in website traffic to our site. On one particular day I saw an increase of 400% from the previous days traffic the night after submitting through Social Marker. I highly recommend you submit a quality article using their service. I can’t promise those results but it’s still an effective way to gain visitors.
4. Forum Participation
Forum participation much like blog commenting is a great way to increase website traffic. Especially if you make posts that offer good quality information. Like all of this stuff, relevance and content are king. You’ll need to create a link to your site in your signature so readers know where to find you.
Please don’t spam these places. Contribute. I don’t know if there’s such a thing as “marketing karma” but usually the more you give, the more you receive back. If you are struggling to make money online, think about that for a moment, how much are you giving as opposed to taking?
The posts that work the best are ones where you start a thread for no reason other than to provide quality information. Don’t think about getting anything in return. Just provide the best information that you can on a particular subject and people will thank you for it and so will your traffic stats.
It’s a great way to build a reputation as a provider of quality information and to show your expertise on a particular subject. Do it today. Think to yourself “I’m going to write the best information I can possibly write on this topic and submit.” See what happens.
Forums are also one of the best places to learn, since you can get as involved as much or as little as you like. You can sit back and only read other’s posts or you can become proactive and contribute. You’ll find the whole process much more rewarding once you start to contribute.
My favourite forum is Lee McIntyre’s Standing Start Profits but I would say that since I’m a moderator there right? Well I’d say that anyway and I did before I became a mod (though I’m actually a rocker
). It’s without doubt the place where I feel most at home.
Now go out there, start driving some traffic today and let me know how you get on.
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